Sending tons of unwanted emails to your customers is a sure way to get them mad at you, even if they opted in to your list. When running an email campaign, your message needs to stand out and be relevant. The more often your emails contain interesting and useful information, the more often your readers will enjoy receiving emails from you. This article is filled with tips to help you run a successful email marketing campaign.
Create email copy which is personal and endearing. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. For example, if you know why they signed up to get emails from you, include that reason in your email.
Only send emails to people that you know. Sending emails to people who have never heard of you or what you have to sell is spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. Your emails will not even be opened. Do not waste your time emailing people you do not know.
Get your audience to help you expand. Encourage your subscribers to invite their friends to join your list too. You should imbed a subscribe link within your email. If your customers are forwarding your emails to friends, these friends may be intrigued by your offerings as well. This is a straightforward, ground-up approach to growth.
If you plan to tackle email marketing, you need to know you have to have the permission from all those you wish to include on your email list. If you email people without permission, they will accuse you of spamming and badmouth your business.
Each email should only contain a single topic. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Create the specific message using brevity and conciseness. Your customers will be pleased that they are not being bombarded with superfluous data.
Test variations of your subject line via A/B testing. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. You will learn which subject lines have the best open rates and which ones people ignore.
Remember the importance of consistency. Stay with the same logo and color scheme in your email. Always choose a font that is easy to read, even on a mobile device. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. Familiarity is a crucial factor to the success of your email marketing campaign, and your overall business.
Try using fewer graphics in your email campaign. Some email programs may block graphics, so if your email is heavily dependent on pictures some of your audience won’t be able to read your email. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
Branding is a concept that you must incorporate into even your email marketing messages. That is why you must take time to build a great template that includes all of your sites primary features. That way, you can take advantage of immediate familiarity on the part of your audience.
As you can see, there are many things you can do to make the content of your emails relevant to your customers. If your customers do not find the content engaging, they will likely opt out of receiving future communications. Put your newfound knowledge into action so that you can provide valuable content to those customers on your mailing list.
